Customers are the heart of any kind of business, and you cannot just let your customer relationships be out of your attention. Fortunately, nowadays there is a lot of customer relationship management (CRM) software which is there to help you. A CRM software in Malaysia is one of the main tools that every business owner, manager and employee should have at their disposal. Instead of collecting contacts, documents, folders and writing information on sticky notes, CRM software lets you collect all these data just in one place.

However, how can you choose the right CRM software for your business when there are dozens out there? In this article, we would be talking about the six factors that you need to consider when choosing CRM software.


Of course, price plays a huge role in making buying decisions. Depending on the budget and financial situation of your business, the price can be one of the main limiting factors. However, the good side is that price will help you set a range and narrow down the list of CRM software you consider using. Keep in mind that when you have some options, you need to consider both long term and short term costs to fully understand how much the software is going to cost you at the end of the day.


Another thing you should pay attention to when choosing a CRM company in Malaysia is what customers they usually collaborate with. Of course, this is not the most important factor, but it is worth taking this into account. The reason is that some CRM vendors have experience working with certain fields, and they can’t be so useful for you. For example, if you have a healthcare business and the CRM vendor works with construction companies, the probability that they will not understand your needs is high.

Ease of usage

CRM is not just there to keep the contacts of your customers organized, it is there for you to increase your sales and help you implement your marketing campaigns. It is why CRM software is important for every employee in your company. So, make sure to examine several CRM software and understand which one would be easy to use for all of your employees.


Today you may be a small company with less than 40 employees, but several years later you may have more than 300 employees. When choosing a CRM software for your business, make sure to check its scalability as well. Talk with the vendor and see whether he/she allows you to move up and down with the pricing based on the needs of your business.

Integration and compatibility

Though today this is not a problem anymore, you should still look at the compatibility and integration of the CRM software you would like to buy. Make sure that it is a cloud-based one. So it could be available for all of your employees, anywhere and anytime. Moreover, examine it a little bit and see whether it can be integrated with today’s technologies or not.


Though all of the CRM software is created to help all businesses maintain good relationships with their customers, it is good if the CRM software is customizable and can be modified if needed. The more customizable the software is, the more attractive it’s for businesses. Even if it’s more expensive, it’s worth paying more but having a software that would fit the needs of your business.

CRM is important for the betterment of your customer experience

CRM software is there to make customer relationships better, save time and increase the effectiveness of the business. If the software does not do these three things, it means that you are just wasting time and money. So, keep the tips mentioned above while searching for CRM software, and you will make a much smarter decision.

If you are looking for reliable CRM services in Malaysia, you can vouch for Star CRM. Visit our website now, and let our experts help you today.



CRM Software Singapore
Star CRM Pte. Ltd.
30 Cecil Street,
Prudential Tower,
Singapore 049712.
Tel:  +65 6303 2679


CRM Software Malaysia
Star CRM Sdn. Bhd.
D-26-1, Menara SuezCap 1,
2, Jalan Kerinchi Kiri, Pantai Dalam,
59200 Kuala Lumpur, Malaysia.
Tel:  + 603 9213 0060


CRM Software India
Star CRM India
91 Springboard,
Gopala Krishna Complex 45/3,
Residency Road, M G Road,
Bengaluru, 560025
Karnataka, India.